The world's first AI-designed race helmet
The first race-day cycling livery in the sport's history designed entirely with generative AI. Commissioned by G42 with UAE Team Emirates XRG, in production with MET.
The approach
Lock a visual language of fluid forms, motion-blur and spray, with the team's brand colours as anchor points the AI could not drift from, then translate a flat AI piece onto a curved aero shell so it reads at race speed from every angle.
Built to read at race speed
On the shell and on the riders who wore it, the livery had to hold from every angle a camera or the wind might catch.
Designed entirely with generative AI
The master livery and its concept origin: the AI-generated artwork the whole design was built from.
The livery, in motion
A promotional film for the AI-designed livery, made with UAE Team Emirates XRG, the world champions, and raced at the Tour de France. Creative direction, bringing the design to life in motion.
Picked up across the press
From Fast Company Middle East to Gulf News, Khaleej Times and Arab News, as it read on phones.
A first in pro cycling
Raced at Stage 3 of the Tour de France, 8 July 2025. International press across Fast Company Middle East, Gulf News, Khaleej Times, Cairo Scene and Arab News.