Supercharging human capability
G42's flagship event for partners and the wider family: 2,700+ guests, global speakers including Sam Altman, and a full day on AI and the future of technology. Creative-directed from the client side, with event studio SuperCollider.
The approach
Hold one visual world across a 150-metre LED stage, the print, the wayfinding, the wearables and the menus, and use AI as the engine for that consistency at a scale a manual pipeline could not match.
Inside the room
A 150-metre LED stage, the environment, the wayfinding: one visual world, across every surface the event touched.
The film programme
The hero recap, cut from the same world that ran the room.
Even the menu came from here
Most of this world was made with AI, one treatment across any subject, from the food menu to the recognition visuals, then culled and upscaled production-ready.
Six awards, one room
2,700+ attendees, and six EVCOM Live & Film Awards 2025, including Gold for Best Brand Communication Event and Gold for Innovation & Technology.